How to keep your rank unaffected while redesigning the website
This is one thing a web site owner dreads over the most. The task of revamping a website while not disrupting the fragile balance of your internet presence. The risks of losing customers, losing web site data, and losing the important search results rankings might do long term harm to your business. Here is what we would generally do:
This is the large one. You may make a big mistake and not understand what is wrong till it’s too late to fix it. You’ll be able to save yourself loads of suffering by observing everything from the Showtime. The instant you opt to revamp, invest in SEO observation tools. You’ll wish to stay an eye fixed on all of your key SEO metrics to smell out signs of a disturbance within the force. Keep tabs on:
- Keyword rankings
- Organic traffic from search engines
- Total variety of backlinks
- Domain Authority
- Alexa international Rank
- Spam score
- Trust Flow/Citation Flow
- Safety (free of spam, viruses and malware)
- Of course, we’re mistreatment (and recommending) the Monitor Backlinks SEO tool for all of the higher than.
2. Do Not Work on a live web site
This is the most vital factor to recollect once creating changes to your web site. Don’t do change anything when it’s live. Disable the web site where you’re creating enhancements.
3. Save the first web site data
To keep similarity between the recent and new websites, produce a listing of all the pages from the recent web site. If the uniform resource locator goes to alter for pages within the new web site, you wish to inform search engines regarding these changes by mistreatment 301 redirects. Failure to this may harm your rankings and trust with customers, and you’ll lose organic traffic to your web site. You must additionally save your sitemap of the first web site to a computer file, for reference later.
4. Use a brief uniform resource locator for the new web site
This is how you avoid disruption within the transition from the recent web site to the new one. Set up the new website on a temporary URL, copying your old website to the temporary URL. Then make whatever changes you wish, ensure that you noindex this temporary uniform resource locator, because you don’t wish it to appear in search engine results till you’re able to make the new web site live. Once you’re finished with the new web site, you’ll be able to simply switch the domain, and take the new web site live. If you are changing domains with your new website, there are two steps to that process. First, move the old website to the new domain, with 301 redirects. Create your new website, and then launch it on the new domain, with 301 redirects from the old website.
5. Use 301 Redirections
You must use 301 redirects for each page in your recent web site. The 301 send tells search engines that the uniform resource locator of a selected page has been modified and ensures that web site guests will notice what they’re searching for. The 301 send additionally ensures that each bookmarks and social media links to the first web site can still be opened once the new web site goes live. When you set up the 301 redirects, ensure every page’s 301 send points to a similar content on the new web site. If that’s unfeasible for each single page, at least ensure that the content pointed to is comparable. Don’t simply create a general send that redirects all the recent pages to the new website’s home page. This may simply frustrate web site guests.
6. Use smart 404 Pages
The 404 page not found message may be a necessary part of any web site plan, because generally pages stray within the shuffle or links don’t work. A decent 404 page can facilitate the users and search engines notice their method back to either the knowledge they’re searching for, or another place at your web site. You can make the 404 page both user friendly and search engine friendly by putting a search engine box on the page, along with keeping the menu of the website on the 404 page.
7. Keep Track of Backlinks
This is one thing that each web site owner fears, losing all those links that they’ve earned. You’ll be able to collect usage stats of your backlinks, and the ideal way to move those backlinks to your new web site is to contact the homeowners of the foremost fashionable backlinks and ask them to alter the links so they purpose to the new pages. If that’s unfeasible, then ensure the pages with the remainder of your accumulated backlinks have 301 redirects.
8. Details to mend Before Going Live
Once you’ve completed the plan of your web site, there area unit still additional details to complete before you’ll be able to go live. Optimize the new pictures for SEO, Meta descriptions and pressing pictures for quicker loading. Check the robots.txt to ensure that it’s configured correctly to allow access for search engine crawlers. If it’s not correctly configured, crawlers can’t read your website. Check the new website for broken links. Log in to the Google Webmaster tools and make sure the new website is verified. Then use FETCH AS GOOGLE to verify that the new website can be properly read. Use FETCH AND RENDER and then resubmit the website and all its linked URLs to Google through SUBMIT TO INDEX. You should also use a web crawler to map the structure of the new website, to compare it to the original website. The sitemap of your redesigned website should be submitted to search engines, which will help search engines index the new website more quickly.
9. After the New web site Goes Live
Once the redesigned web site is live, you must compare your bounce rates before and after. An increase in the bounce rate means that users are unhappy about something with the redesign, so you may need to make changes. Continue to monitor your rankings in search results, to look for any improvement or decline. Google suggests a transition period of at least 180 days, during which time you should also keep your old domain name, with 301 redirects.
It’s always difficult to make the transition from your original website to a redesigned version. However, following these suggestions you can make the process easier, and can minimize disruption to your business. If you are afraid of getting your website redesigned because you may lose the existing rank, we have individuals who can effectively ensure your current website rank doesn’t drop a single place during the process.
WWW is reshaping itself and you would need a modern website to stay up with the competition, give us a call at +1 (347) 960-4166 and we would walk you through the process.
June 6, 2018