AboutThe Client

Jovani Fashion was founded in 1980 by Jacob Maslavi and his sons, Abraham and Saul Maslavi The company initially started as a 10-person operation, designing and manufacturing 15 styles of dresses for specialty boutiques.

In 1996, Jovani brought on American designer Sherri Hill to assist in the expansion of their prom and pageant market; the designer remained with the fashion house for the next 12 years. Today, Jovani Fashion remains family owned and has grown to a 50-person company. Its website says it serves over 2,000 retailers worldwide.[2] Its retailers include Neiman Marcus.

Head designer, Julie DuRocher is also known to travel the world extensively in order to draw inspiration for creating designs with intricate beaded embellishments, encrusted jewels and heavyweight fabrics to produce the brand’s dresses that are then sold to over 2,000 retailers globally. As one of the leading prom dress designers among its retailers, Jovani is known for placing importance on producing fresh designs every year.

The company produces over 600 new designs annually and they are ranked among one of the top selling brands among its elite retailers including Neiman Marcus and Harrods. Jovani began predominantly as an evening wear brand; however with an array of collections, Jovani has expanded and at present are able to attire everyone from a high school teen in a short homecoming dress to a future bride. Jovani’s presence continues to grow as new collections emerge and evolve

What does it have

The JOVANI app is the go-to destination for all things glamorous. Check out the newest and best styles from the top selling evening wear brand. Get access to exclusive videos, photos, and merchandise. Use our store locator to find our premiere retailers. Plus get up close and personal with JOVANI’s design team to learn the top trends for today’s fashion lovers. From cocktail dresses to the perfect gown for proms and galas, check out thousands of designer dresses and share them with friends.


About this project

When we were approached for this project we knew we had a huge responsibility to showcase and represent the best fashion name in the sky through mobiles however our confidence couldn’t be demolished with that. We invested a considerable amount of efforts and results were higher then expected ones.

Currently we are working on multiple projects for JOVANI as they do not wish to try anyone else now.
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