Average cost of web design for small business in 2018


Well, if you own a business then you know how important it is to acquire new clients. This is not easy, it never was and you must have incredible tools and methods to attract folks. World Wide Web is the biggest and the fastest way to reach your prospects.

But you need a platform that truly exhibits your offerings to clients, best way to do it is getting a website for your business. But shopping for a website is a lot like buying a car. There are many different makes, models, and feature add-ons to consider. Some are luxury brands, others are economy. You can buy a compact car or a large SUV. If you’re looking for an accurate average price, weighing all the cars available on the market won’t get you what you seek. The same goes for the average cost of website design for small business.

How much did you pay for your website?

Websites can range from $5,000 to more than $100,000. This is why asking someone how much they paid for their company website is usually a complete waste of time.

While they may be able to give you a numerical figure, they probably can’t answer the more important question: was it worth it?
There are two main types of small business websites: brochure/informational and e-commerce. For the sake or narrowing down an average price range, we make some generalizations on the website needs of a small business. You may find price quotes dramatically lower or higher. However, we will give you a good idea of what we believe to be an accurate and fair price range for a majority of small business websites:

1. Non transactional/informational websites
2. Transactional/e-commerce websites

So let’s take it from the top:
1. Non transactional/informational websites
Once you have your domain ready, you would need to decide what sort of interaction and presentation you need on the website. This can be achieved through pre built templates or custom builds:

Many Web hosting companies offer free template-driven tools that allow you to select a boilerplate design and customize it with your text and photos.
You can easily customize a homepage, an “about us” page and a page that describes your offerings or products. These template designs are extremely limited in what you can do with them, but they do provide a quick and inexpensive way for a small business to develop a Web presence.

The downside of using a template design tool is that it is the online version of using clip art. Many savvy Web surfers will recognize your site as a cheap template presence, with that knowledge clouding their attitude toward your company.

Average Cost of a template website
Template design tools are often included in Web hosting packages that typically cost $2,500 to $8,000 each year, including a number of email addresses. But your business is not a template so why should your website be? This gets us to the next option we have:

Brochure/Informational Websites
A brochure website is mainly informational, describing a business’ services and marketing their assets.
Think lawyer, accountant, doctor, dentist, plumber, contractor, or restaurant. These websites tend to have a smaller number of pages, often based on the amount of services offered. Outside of the services, the standard pages include a home page, about, contact, and staff or testimonials.

Most common features among informational websites include:

  • Mobile-friendly design
  • Contact form
  • Testimonial showcase
  • Google map for location

Average Cost of Informational Website
There are two common price structures for website designs, one-time fees or monthly subscription based payments.

One-time cost- $1,500 to $40,000
For a rather straightforward brochure/informational website with the features described above, a small business should plan on spending between $1,500 to $40,000.
This is a one-time payment often with half due up front and half due when the website is finished. A website’s shelf life is normally around 3 years; a new investment with design and technological updates is often needed beyond this point.

Monthly pricing – $1000 to $9000
If you choose a company with monthly payment options, you should expect to pay between $4000 to $9000 a month. Over the website’s 3 year shelf life, this option seems to cost more.
However, monthly subscriptions often include domain names, web hosting, and even updates and bug fixes. This could easily save you more money in the long run!

2. Transactional/e-commerce websites
If you want to sell product on your website, you need to add an e-commerce engine to your site. Many hosting companies offer an e-store solution with their top-tier plans. For most small businesses, adding a standard store to a professionally designed website is an acceptable solution. You will usually be given a design that features descriptions of your products, photos of each item and the price. If a customer chooses to purchase the item, it will be added to a shopping cart. An e-Commerce website showcases and sells products. Think Amazon, but on a much smaller scale for small businesses. These websites tend to have a larger amount of pages, dependent on how many SKUs the business offers. Outside the product pages, a standard e-Commerce website needs a home, about, contact, reviews, shop, cart, and checkout page.

Most common features among e-Commerce websites include:

    • Product features
    • Shipping connectivity
    • Payment processor
    • Simple, variable product options
    • Mobile-friendly design
    • Contact form
    • Google map for location or store availability

Average Cost of e-Commerce Website
Like with an informational website, there are two common price structures for e-Commerce website designs, one-time fees or monthly subscription based payments.
The average price is higher for e-Commerce websites, even straightforward ones. A simple e-Commerce website consists of non-customizable products. The products may have variations, such as sizing or colour options, but tend to have clear-cut pricing and fewer choices. If your business sells highly-customizable products or has unique selling features, you can expect to pay exponentially more for a website.

One-time cost- $10,000 to $50,000
For a straightforward e-Commerce website with simple products and few variations, a small business should plan on spending between $10,000 and $50,000. This one-time project rate is normally split in two or three payments, with fractions due at different points during the project build. A website’s shelf life is normally around 3 years; a new investment for design and technological updates is often needed beyond this point.

This one-time payment does not include recurring costs like yearly domain name renewal, monthly web hosting, or cost of updates/bug fixes and help adding new products. For an e-Commerce website, you might also have yearly costs of payment gateway and shipping software. If you purchase a domain name, SSL security certificate, mid-level web hosting, need 6 hours of bug fixes or content updates and a Stripe payment gateway and UPS shipping portal, you’ll spend another $4,000 yearly.

Monthly cost- $3,000 to $25,000
If you choose a company with monthly payment options, you should expect to pay between $6500 and $25,000 a month for a straightforward e-Commerce website. Monthly e-Commerce subscriptions often include domain names, SSL certificates, web hosting, payment gateway, shipping portals, and even updates and bug fixes. When your website is how you make a living, having free updates and fixes included in a package could be a life saver.

What affects the total cost?

Domain and Hosting
You must acquire a domain name and server space on which to store your website, which is known as hosting. As of 2014, the registration of a domain name averages approximately $500 per year, when factoring in promotions and discounts associated with bundled purchases.

Web hosting provided by a third-party service provider averages around $100 a month for a month-to-month plan. However, Web hosting can cost less if purchasing six months’ or a year’s worth of time at once. If you use an internal server to store your website, the average cost of maintaining the website will depend on your personnel, equipment and utility expenses.

Graphics and design layout
You’ll likely include logos, images and backgrounds on your website. Graphic designers can charge an average of $100 an hour for logo design, along with the creation of any other custom images that you want on your site. While you can use free templates available through WordPress, which is an open-source blogging tool and content management system, having custom Web pages helps to set your business apart from competitors.

You can provide the copy writing for your website internally or outsource the task to a third-party service provider. The average cost for working with a third-party service provider specializing in content creation is $120 an hour, although it can be more if working with a high-end firm. Similarly, there are a number of freelance services that charge $50 per hour or less, which may be a better option for small businesses that don’t have the resources to hire high-end service providers.

Functionality & Programming

Customized Web pages, plugins and add-ons require programming, usability tests and detailed planning to provide a smooth user experience. That is why small businesses often turn to IT professionals who understand Web programming and design. Working with third-party IT professionals can cost an average of $100 an hour, depending on the scope and nature of the project. Because of the time involved, this can be one of the most expensive parts of Web design.

iQuinceSoft is offering comprehensive and affordable web design packages for small businesses, just get to www.iquincesoft.com and claim your free quote today.