Crazy effective ways to promote your website in 2018
Every business needs promotion, without it, you can’t survive in today congested market online. There are few guys, who know how to use online tools and tricks to market their services but hey, not everyone is a jack of all trades. A website certainly can generate business but the website alone wouldn’t do it you need an impeccable marketing strategy to stay above the pack. We all know, having a website is crucial in today’s market but without traffic it’s not going to turn your business into a success. In this article, we’re going to look at a range of ways you can promote your new website online and offline, in order to get as much traffic as possible.
The first thing to remember is that, when it comes to driving traffic, you should never put all your eggs in one basket. If you focus too much on one method and it fails, you put all your traffic at risk. It’s always best to use as many promotional methods as is feasible.
Here is our list of seven crazy promotional techniques to market your website in 2018:
1. Get your website ranking in search engines
Search engine optimisation has to be number one on this list, simply because it has the potential to drive the biggest volume of traffic to your site. SEO requires you to use a range of techniques to make your website more search engine friendly. These include speeding up your site; ensuring that your site is well organised and easy to navigate; using keywords in your titles, subheadings and text; and writing content that others will link to.
2. Social Media Marketing
The world of social media has completely changed online marketing. Creating a social media account, and interacting with the customers often is the best way to promote a website. You will be able to create connections with the customers, and you can gain instant results as a result of your communication with them. Different social media accounts provide businesses with an excellent platform to advertise their business to the right audience. The promotion of websites on social media accounts can have branded imagery. Consider running contests and giveaways with unique landing pages to gain new “likes” and customer contact information. Facebook and Twitter remain the dominant forces of social media, but Pinterest and Instagram are starting to catch on with businesses as other ways to promote a website.
SEO is not an easy task and it takes time to put everything into place. It can also be a job that needs constantly updating as search engines are continually changing the goal posts. However, once your website starts ranking for your keywords, you’ll find a significant increase in the number of people who visit your site.
3. Sign up with a business directory
We’ll start this section off with a disclaimer. Putting links to your website on some business directories can be bad for your SEO if the directory is seen as poor quality by search engines. Others, however, can be extremely helpful. If you create an account with Yell or Google My Business then you have a much greater chance of appearing in search engine results and being found when people visit the directories’ websites. Yell, for example, has nearly 18 million UK visitors a month.
Different directories are helpful for different types of business. Google My Business, for example, is particularly useful for local businesses. It also allows you to post images and show customer reviews. Yell, is useful for local and online businesses. They do offer a free account, too.
Just make sure you choose a reputable directory, preferably one which is established in your niche. Avoid joining lots of different directories just to generate a lot of backlinks – this is what search engines don’t like.
4. Signature Branding
Your brand image is how people will recognize your company. Spend some time working on making your brand easy to recognize, and compelling enough to get people’s attention. Create a signature for your email account, text messages, and forums that include your website URL. This is a great way to get people to recognize your brand, and it will get people to click on the URL. It is vital to have a mobile-friendly website if you choose to add your URL to text messaging and other mobile advertising options. If you want to learn more about how to promote a website using mobile services, consider working with Outbrain. They have unique mobile marketing strategies to help your business gain more exposure.
5. Online advertising
Online advertising, such as the pay per click services offered by Google AdWords, can be a valuable source of traffic. The advertising providers post your adverts on search engine results and on the websites of participating publishers – this helps them be seen by lots of potential customers. The technology used by these companies ensures that only relevant people see your adverts and you only pay if they click on your advert.
The downside to PPC advertising is that it can be expensive. It is so useful to businesses, that to get the best placed adverts, you may have to pay quite a lot of money for each click. You need to weigh up whether you will get enough ROI for this to be worthwhile before committing your finances. You can find that advertising on social media sites is less expensive.
6. Focus on Quality Content
Out of all the website promotion ideas, you will read about online, the best one is to focus on quality. Why are you writing blog posts for the readers? Are you giving them the information they want, or are you only focused on getting something “fresh” on your website? Creating quality content is vital to your website, and to your overall ranking. Write the kind of content that other people want to read and promote on their own blogs/websites and on social media. When you create a company blog, use Google Authorship to help you gain visibility. This will link all your articles together, and it will rank higher in Google. Send out new social media messages each time you upload a new article to the blog. Monitor the blog to find out what is working, and what you can ditch if it’s not moving traffic up.
7. Use Google Local Business
To gain a local audience, submit your site to Google Local Business. Not only will Google provide website promotion ideas, they will allow every business to register their information for free. You can add pictures, include promotional offers, and even submit mobile ads. The great part of the Google Local Business page is how the information is displayed. It will show up right above the rest of the normal search result information, giving your business a larger online presence. Google even provides directions to your location, and they allow customers to call right from their mobile device.
If you are still asking how to promote my website after using these seven tips, it is a good idea to contact online marketing agencies for help.
These seven website promotion tips make it easy for anyone to focus on improving their website and promoting it through the right channels. While it can take time to learn how to promote a website, it is important to focus on being patient. It can take a few weeks, or months before you notice a significant increase in traffic and your online ranking. For additional information on how to promote a website, contact iQuinceSoft at www.iquincesoft.com today!
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