How to increase your website’s conversion rate in 2018
This is the most important topic of all because when you plan for a new website, you must consider few factors that would help you get more clients. You wouldn’t want a website that just hangs there, would you? Your website visitors take action, or they don’t. Some become leads, subscribers, registrants and customers. But most of them do not. Your conversion rate is the percentage of your visitors who take action on your website.
So why do visitors convert? What are the factors? How can you increase the conversion rate on your website?
So what exactly is it?
As simple as it sounds, your conversion rate is a measure of the number of potential customers that go on to buy. In the context of a website, it is usually the percentage of visitors that make a purchase or enquiry. Many websites concentrate solely on increasing the number of visitors they have, when often they have fairly simple problems with their site that, if solved, would have a huge effect on their conversion rate and improve their site’s bottom line at minimal expense.
Context + Empathy = Conversion
Be straight and honest
This is what most people tend to overlook, they just want to fill the website with what they are offering. If you have a product out of stock, say so. Few things annoy users as much as reading all about a product they are after, adding it to a cart, and starting the checkout process – only to find out the product isn’t actually available. The same applies to pricing – a user might spend $100 on a product, but when they find out the shipping is $100 on top of that, they are unlikely to continue the sale. Showing delivery pricing is tricky business, but not impossible
Optimized sign up forms
Opt-in forms are the backbone of lead generation, app downloads and other consumer data gathering strategies. But they are also a pivotal tool for driving conversions that improve revenue. The method you use to optimise and design your lead generation forms will vary from one campaign to the next. But the essence of sign-up forms is to use the data to your advantage when looking to improve conversions across the board.
Keep it user oriented
Ask a digital marketer what the most critical feature of a website returns the most conversions and they will say, the sitemap. If navigating a website is confusing, customers become frustrated and bail out. Furthermore, they don’t come back. Websites that are easy to navigate have a higher conversion rate. Not only that, but search engines rank websites from data they source from usability metrics – ultimately impacting on the amount of traffic passing through your website. The more traffic you receive, the more conversions you make.
Live chat with CRM
Customer Relationship Management (CRM) software enables online businesses to track interactions with customers.
These powerful tools boast various functions that support CRO. CRM software identifies where prospects are in the purchasing path. You can therefore structure marketing campaigns using automated emails to provide visitors with more information about your products.
Repeat previous offers
Consumer psychologist say people need to have an experience of a brand between 5 and 7 times before they remember the company name. The experiences involved are things like seeing a logo or an ad in multiple locations. But the same is true when offering a sale. The rules of effective frequency reveals the average customer has to be exposed to a marketing message a certain number of times before they make a purchasing decision. There are various ways you can plant offers throughout your purchasing path. Position them in headlines and the body of the copy, in email subject headers, landing pages and social media advertising campaigns.
Keep an eye on social media
When devising a strategy to improve conversion rate, don’t forget social media platforms. Invest in advanced technologies that enable you to identify customers that are lining up a purchase. Social media monitoring tools enable you to listen in on conversations and track your brand or find out what is trending in your local area. This gives brands the opportunity to join conversations and offer advice. This is a good route that can ultimately lead to a conversion.
Referral program with incentives
Word of mouth is still the best form of advertising. So why not encourage your existing customers with an incentive for referring their family, friends or peers to your business. You can effectively use a referral campaign on social media networks and review sites. Offer discounts or free gifts to customers that leave positive reviews or recommendations.
Call to action
Every page or section of your website that threads customers through to another page requires a call-to-action telling visitors where to go next and what they can expect to find by following a particular link. The same rules apply with any form of marketing material. Marketers need to tell people what to do next. But not only that, the call to action should compel readers to take action. An example of a strong call to action is to remind prospects of the key benefit they will receive by taking advantage of your offer. Then telling them what to do; call this number, visit this website, click this button etc.
If you need assistance increasing your conversion rate, contact iQuinceSoft. Our proven strategies are designed to drive revenue.
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