AboutThe Client


Danielle Tansino is the creator and Founder of Red My Lips. A New England native, Danielle holds a BA in Psychology from UMass Amherst and MSW from Smith College. In 2011, she moved to San Diego, which she now considers her second home. Shortly after her move, she was raped by an acquaintance. Through this experience, she learned firsthand how common it is for survivors to be blamed, shamed, and silenced. While RML initially grew out of a sense of anger, isolation, and helplessness, it has become a beacon of hope and source of support for survivors and loved ones around the world

What THEY Do

April Campaign

They run a month-long global lipstick-wearing campaign every April (Sexual Assault Awareness Month) where supporters from around the world join together to speak out against rape myths and victim-blaming, demonstrate solidarity and support for ALL survivors, and raise awareness and funds.


They provide educational materials and resources related to sexual violence, rape myths,rape culture, victim-blaming, and survivor support, both in person and online.

Giving Back

Each year a portion of funds raised will be donated to support initiatives and organizations that align with their mission. Supporters can also register to host a Red My Lips event or fundraiser in order to support a local non profit fighting to end sexual violence.

As CEO, Danielle is able to combine her experience as a psychotherapist, artist, and activist to promote large-scale social change.

Visit them to share if you feel at


About this project

This is not just a project but a source of hope for a lot of people around the world enduring sexual abuse and we’re extremely obliged to make it happen. This has been a remarkable and considerable approach by Danielle Tansino. We knew that visitors must feel excited/energized; often time’s sexual assault orgs have a sombre or subtle/quiet feel. It required this site to be bold, powerful, and even a bit edgy. So it demanded best of our best and we delivered the same.


  • Online registration feature for people to host the events.
  • Product page with ecommerce functionality for selling products
  • Donation button
  • Integrating payment gateways in the website such as PayPal, credit cards, debit cards etc.



Development of the entire site was done using WordPress CMS.

Browsers: Microsoft Internet Explorer 6.0 and 7.0; Netscape 7.x and above (only on Windows), FireFox, Chrome, Safari

Devices Compatibility: Website is developed using responsive framework to let it work on mobile, desktop and computer devices

Scripting Language/ User Interface: HTML,

Client Side Scripting: Java Script

Database: MySQL

Back End Programming: PHP


In April 2015, over 500,000 Warriors from 99 countries joined them in the fight against sexual violence and victim-blaming. They sparked important conversations with people in their lives, challenged rape myths, extended love and support to those who have been victimized, and countless survivors shared their stories — some for the very first time.